Market buzz: BNP activists search online for Jaima Rahman’s western wear, book

Special Correspondent

A selfie taken by BNP Acting Chairman Tarique Rahman’s daughter Jaima Rahman on her way back home has gone viral on social media. Jaima’s stylish outfit in the picture and a book kept next to her have caught the attention of BNP workers. Their continued demand has led to a sudden surge in the demand for similar imitation designs of clothing and books in the market.

It is learnt that BNP workers are frantically searching for similar clothes and the book in various online shops. Several online shops have already started working to produce the clothes. At the same time, several online bookshops are also taking pre-orders for the book, our own correspondent said.

In the viral selfie, Jaima is seen with her hair tied up in a tight bun and in a modern and elegant outfit—a long travel-friendly top or jacket paired with comfortable pants and a scarf, a look that reflects the fashion sense of the new generation growing up in London. This simple yet chic outfit has created a frenzy among the female workers of BNP and its affiliated organizations.

Online shops, boutiques, and Facebook-based fashion groups are flooded with orders by searching for “Jaima Rahman style” or “viral selfie dress.”

Some boutique owners said orders for such Western-fusion clothing have increased by more than 50 percent in the last two days.

Meanwhile, the book next to Jaima in the picture is ‘The Penguin Book of Bengali Short Stories’—a collection of Bengali short stories translated into English. Jaima Rahman, who grew up in London, is garnering praise for her penchant for Bengali literature. Rumor has it that searches and orders for the book have increased in online bookstores.